The term “project management” can be intimidating to anyone, and invoke bad dreams about trying to learn and use the dreaded Microsoft Project or other complex tools. And for many people, project management for the creative process may seem the ultimate oxymoron. However, “getting things done effectively,” regardless of the size, scope, complexity or duration is really what project management is all about. The principles of effective project management are as useful to the creative process as to multi-million dollar corporate initiatives. In this session we will explore the basic components of good project management, along with some examples, tools and suggestions for how to get things done and effectively manage creative projects for yourself and your clients.
Mark Smith is a Partner at Cobalt Group www.cobaltgroupinc.com, a private consulting practice that helps leaders of all types to make sustainable change. He has 30 years of leadership and project management experience in both entrepreneurial start-ups and large high growth corporations. Mark has served for over 4 years as an Entrepreneur-in-Residence (EIR) for JumpStart, a venture development organization whose mission is to accelerate the growth of early stage companies in Northeast Ohio. He previously served on the executive management teams of start-up endeavors DriveLogic in Chicago, which provided Internet based supply chain management, and insurance software provider ClaimIQ in San Francisco. Mark co-founded LINGG, a Cleveland-based arts promotion and event production company, and founded SpectrumSpace, a photography and visual arts studio in Cleveland. Prior to his entrepreneurial life, Mark also served for 18 years in executive management roles for prominent Cleveland companies Progressive Insurance and Invacare Corporation.
Mark is also a photographer who has partially transitioned to the digital space, but still prefers medium and large format black and white film for his creative work. He has also produced two short films directed by Bruce Checefsky, which have both received international acclaim.
Mark serves as board member and Vice President of Marketing for the Cleveland International Film Festival, and has served on the technology advisory board for Red Cross Blood Services of Northern Ohio. He holds a Bachelor of Science in Mathematics and Physics from Michigan State University.