What Are You Searching For, & Why Do You Get These Results?

1969-12-31 7:00 PM

When we go on the internet, more often than not, we are searching for something. Sometimes we seem to spend a lot of time before we find what we wanted. How can we do better searches? What are the right search terms to use and does it matter what order we type in the terms? Once we get our list of results, what determines the order they are in? Why are some pages ranked higher than others?

Join us as Leslie Carruthers, President of The Search Guru, a search engine marketing (SEM) / search engine optimization (SEO) company, explains the “magic” of searching.

Leslie is a seasoned Internet marketing professional and search engine marketer. Her background includes twelve years in Internet marketing and eight years in search engine marketing. Trained directly by Heather Lloyd-Martin, the pioneer of search engine optimization copywriting, and Detlev Johnson, a world-leading technologist, Leslie brings to her clients the unique advantage of being both a gifted search marketer and technologist. She is also a skilled Webmaster and web developer.

Leslie is the past Director of Search Solutions, and a consultant and faculty member for SuccessWorks. SuccessWorks is an internationally renowned search firm serving enterprise-level corporations. She was the Internet Marketing Manager for Pioneer-Standard Electronics, a $2.6 Billion, Fortune 1000 distributor of electronic components and computer systems, and part of the company’s eBusiness team, which was recognized by PC Week magazine as the third best B2B program in North America.

Leslie is a member of The Web Association and Women in Networking. She has made presentations to the national Direct Marketing Association (DMA), Coremetrics Client Summit, AICI (Association of Image Consultants International), eMarketing Entrepreneur conference, as well as numerous regional groups. She has served on the Board of Directors of The Web Association and was Director of Communication for the Cleveland Chapter of the Association of Internet Professionals.

On Saturday, June 20th, Leslie will be speaking to our Web Development SIG on Search Engine Optimization (SEO) Best Practices.

Related upcoming events

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    Graphic Designers without a background in video production will learn the basics of non-linear editing, and be able to create short videos that showcase their work for social media and more. Presenters at the 13th Annual CDPUG Showcase on Thursday, May 25th will feel confident adding a short video to their presentation.

    Bill Baraona will cover:

    • Online resources available to edit video
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    • How to navigate editing software
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    • How to export files and file types
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    Questions and Answers at the conclusion

    Speaker Bio:

    Bill Baraona is the owner/videographer for his own company, Flex Media. A native Clevelander, Bill started his video production career in his high school video club and went on to attend Cuyahoga Valley Career Center’s Media Technology program. He has an associates degree from Cuyahoga Community College. Bill’s work experience in video production ranges from pre-production, production, and post production. Bill has worked on numerous live events for broadcast, live web streaming, commercials, instructional videos, and motion graphics.

    Bill and his wife and fellow CDPUG member Jackie are major advocates for the community of Parma. They are co-founders of a group called Young Professionals of Parma. Bill serves as Vice President and is co-chair of the marketing communications committee. When Bill is not working, he enjoys being with his family and can often be found in Sandusky spending time on the lake.

  • 2017-05-25 7:00 PM - 2017-05-25 9:00 PM

    Join us at our very special meeting featuring our members—and a few select non-members—portfolios presented in a Five-Minute Portfolio format. Share your best work, what you enjoy, or who you are — using 20 slides that will auto-advance every 15 seconds — for a total of five high-energy minutes that will put the spotlight on your individuality and creativity. It’s an easy and really cool way to introduce yourself to your peers, make new contacts, and gain important potential referrals.

    Call For Entries Deadline:
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    To submit your entry or get more information, contact Spike Radway at programming@cdpug.org

    For content to help you prepare for the 13th Annual CDPUG Showcase check out the links below:
    For a video showing you how to make a 5-Minute CDPUG Portfolio Presentation go to http://blog.cdpug.org/?p=1144
    For text explaining how to make a PDF Presentation using Photoshop CS5 go to http://www.peachpit.com/articles/article.aspx?p=1661131
    For Design Tips with Microsoft Powerpoint go to http://blog.cdpug.org/wp-content/uploads/2010/05/PowerPoint-Design-Tips-for-CDPUG2.pdf
    For a video of author Scott Berkun presenting on Why and How to Give an Ignite Talk go to http://www.youtube.com/watch?v=rRa1IPkBFbg
    To see presentations from previous CDPUG Showcases check out the CDPUG YouTube Channel.

    For more information or to sign up, please e-mail:
    programming@cdpug.org

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