What Are You Searching For, & Why Do You Get These Results?

1969-12-31 7:00 PM

When we go on the internet, more often than not, we are searching for something. Sometimes we seem to spend a lot of time before we find what we wanted. How can we do better searches? What are the right search terms to use and does it matter what order we type in the terms? Once we get our list of results, what determines the order they are in? Why are some pages ranked higher than others?

Join us as Leslie Carruthers, President of The Search Guru, a search engine marketing (SEM) / search engine optimization (SEO) company, explains the “magic” of searching.

Leslie is a seasoned Internet marketing professional and search engine marketer. Her background includes twelve years in Internet marketing and eight years in search engine marketing. Trained directly by Heather Lloyd-Martin, the pioneer of search engine optimization copywriting, and Detlev Johnson, a world-leading technologist, Leslie brings to her clients the unique advantage of being both a gifted search marketer and technologist. She is also a skilled Webmaster and web developer.

Leslie is the past Director of Search Solutions, and a consultant and faculty member for SuccessWorks. SuccessWorks is an internationally renowned search firm serving enterprise-level corporations. She was the Internet Marketing Manager for Pioneer-Standard Electronics, a $2.6 Billion, Fortune 1000 distributor of electronic components and computer systems, and part of the company’s eBusiness team, which was recognized by PC Week magazine as the third best B2B program in North America.

Leslie is a member of The Web Association and Women in Networking. She has made presentations to the national Direct Marketing Association (DMA), Coremetrics Client Summit, AICI (Association of Image Consultants International), eMarketing Entrepreneur conference, as well as numerous regional groups. She has served on the Board of Directors of The Web Association and was Director of Communication for the Cleveland Chapter of the Association of Internet Professionals.

On Saturday, June 20th, Leslie will be speaking to our Web Development SIG on Search Engine Optimization (SEO) Best Practices.

Related upcoming events

  • 2017-10-26 6:00 PM - 2017-10-26 9:00 PM

    Our October meeting will feature a panel of local graphic designers who will discuss Self Publishing. Our talented panel includes: Christine Grieves, OhG Design; Ron Hill, Act 3; Jamie Hills; Judith Sagan. You will be able to purchase autographed books for gifts and for yourself.


    Christine Grieves
    I'm a cloudless optimist tickled “yellow” to be able to do what I love in the city I love, Cleveland, Ohio. My fondness for all things creative, started well before the ripe old age of five and continues today behind the studio walls of OhG Design. I received a BFA in visual communication design from Kent State University, worked for a world-class public relations firm, leading up to creating a successful design business. Most recently, I’ve become an author and illustrator of a children’s book, That’s Sooo Yellow, inspired by the discovery of my personality matching my favorite color. Though my favorite color is yellow, I do have an appreciation for all things colorful.

    Link to OhG Design
    Link to Amazon
    Link to Facebook
    Link to Twitter


    Ron Hill
    Over the last 35 years, Ron has been a cartoonist, illustrator, caricaturist, creative director, author and high school teacher. Born in Cleveland and a graduate of the Art Institute of Pittsburgh, Ron is a member of the National Cartoonist Society, American Association of Editorial Cartoonists, and Northern Ohio Illustrators Society. Ron will share how his experiences from a lifetime of reading and later illustrating books have led to his recent work (through Act 3) as an independent book publisher. Books by Act 3

    Edutoons by Ron Hill, June 2016. Paperback, $14.95
    MIKE BELKIN Socks, Sports, Rock and Art by Carlo Wolff with Mike Belkin. Available October 1, 2017. Hardcover, $24.95

    More information at: act3creative.com/act-3-publishing/


    Jamie Hills
    Jamie Hills is a native of Parma Ohio. She graduated from the  Columbus College of Art and Design with a BFA and majored in illustration.She has worked for various companies doing print production  for over 15 years and currently works as a  production designer for JoAnn Stores in Hudson, Ohio.Graphic production pays the bills but her true  passion and dream is to illustrate children's books. She has recently illustrated a book, "Matza Balls and Easter Eggs", self-published by the author.

     

     

     


    Judith Sagan

    Judith graduated from Rhode Island School of Design in 1987 when Desktop Publishing was just starting. I worked in a studio in Boston, Massachusetts for 9 years and left that job to have my one and only child.  Worked at Sherwin-Williams doing color consultations for customers and  began selling my digital photography when I moved to Cleveland in 2004. In 2014 I enrolled in TRI-C to learn Photoshop and Illustrator. After learning Photoshop, I began shooting images for my book Spike loves Cleveland. In 2015 I enrolled at TRI-C in Early Childhood Education so I can teach preschool age children. A few years ago I asked myself, what do I want to do with my golden years, and the answer was to work with the most creative people on the planet, four year olds. My creativity blossoms when I am a part of children at play. I expect to graduate next Spring.

     

    "Spike Loves Cleveland" sums up the best places and landmarks to visit in Cleveland. All these hot spots are featured in Spike's new book!

  • 2017-11-30 6:00 PM - 2017-11-30 9:00 PM

    What is available in the health insurance marketplace
    Carriers, Plans, Tax Credits

    • What is available in the health insurance marketplace
      Carriers, Plans, Tax Credits
    • Who is eligible for Tax Credit
    • How do I apply for Tax Credits and Health Insurance
    • What are the penalties if I do not obtain creditable coverage
    • Sample Plans with and without tax credits
    • Q & A

    Speaker Bio:
    My 20 plus year career in graphic design began in 1983. During that time approximately 50% of that time I was a self employed freelance designer/production artist. I knew full well what it was like to pull together my own benefits. I had to shop for my own insurance and learned how it applied to my needs, sometimes the hard way. In 2001, after over 8 years with a great company with full benefits, I experienced a layoff as the company downsized and then closed a short while later. In 2002 I obtained my insurance license and my new career began. At this point, I have 15 years experience helping others find health plans that meet their needs. As an independent agent, I am self employed and still shop for my own health plan. Being an independent agent allows me to offer plans from various carriers and offer an objective overview of what is available. My approach is to educate and consult. The idea is to help clients choose what will best meet their needs and fit their budget.

    [caption id="attachment_5520" align="alignnone" width="150"] http://www.lorilipton.com[/caption]

  • 2018-01-25 6:00 PM - 2018-01-25 7:00 PM

    TBD

  • 2018-02-22 6:00 PM - 2018-02-22 9:00 PM

    Do you wonder why your photos don’t look like what you expected? It’s such a beautiful world. Why are photos that come out of our cameras so flat and unemotional? It’s because our eyes can see more light than a camera can capture. The solution to capturing the beauty of a shot is HDR.

    HDR is an abbreviation for high dynamic range. HDR photography allows you to create stunning and mind-blowing photos that include incredible lighting, color, and detail you couldn’t otherwise achieve by taking a single photo. An HDR photo displays maximum details for recreating all the beauty you perceived at the moment you took the shot.

    When it comes to editing and creating your HDR photos, Aurora HDR is the world’s most powerful HDR software made exclusively for the Mac (coming soon for PC). Aurora HDR is a joint project developed by Macphun, an award-winning software company, and Trey Ratcliff, the world’s most renowned HDR photographer. Aurora HDR is fast, easy to use, and allows you to create stunning HDR photos in minutes.

    Here’s what you’ll learn:
    The basics of HDR photography

    • The benefits of HDR
    • Tips, advice, and secrets of HDR
    • About the Mac app Aurora HDR
    • How to create and edit HDR photos

    Bio:
    Chris Woodman is an award-winning graphic designer, publisher, and educator.

    An expert in Apple software, Chris’ skill set runs the full gamut. His passion and specialty are in digital media — more specifically ebooks, presentations, photography, and videography.

    Over the past decade, Chris has trained over 1,000 customers and employees and has organized and facilitated over 300 business workshops and community events.

    His genuine personality and natural ability to simplify the complex allow Chris to communicate clearly with any audience, regardless of learning style or previous technology experience. His passion for design and sharing his knowledge sparks inspiration in others.

    [caption id="attachment_5510" align="alignleft" width="150"] Chris Woodman[/caption]