What Are You Searching For, & Why Do You Get These Results?

1969-12-31 7:00 PM

When we go on the internet, more often than not, we are searching for something. Sometimes we seem to spend a lot of time before we find what we wanted. How can we do better searches? What are the right search terms to use and does it matter what order we type in the terms? Once we get our list of results, what determines the order they are in? Why are some pages ranked higher than others?

Join us as Leslie Carruthers, President of The Search Guru, a search engine marketing (SEM) / search engine optimization (SEO) company, explains the “magic” of searching.

Leslie is a seasoned Internet marketing professional and search engine marketer. Her background includes twelve years in Internet marketing and eight years in search engine marketing. Trained directly by Heather Lloyd-Martin, the pioneer of search engine optimization copywriting, and Detlev Johnson, a world-leading technologist, Leslie brings to her clients the unique advantage of being both a gifted search marketer and technologist. She is also a skilled Webmaster and web developer.

Leslie is the past Director of Search Solutions, and a consultant and faculty member for SuccessWorks. SuccessWorks is an internationally renowned search firm serving enterprise-level corporations. She was the Internet Marketing Manager for Pioneer-Standard Electronics, a $2.6 Billion, Fortune 1000 distributor of electronic components and computer systems, and part of the company’s eBusiness team, which was recognized by PC Week magazine as the third best B2B program in North America.

Leslie is a member of The Web Association and Women in Networking. She has made presentations to the national Direct Marketing Association (DMA), Coremetrics Client Summit, AICI (Association of Image Consultants International), eMarketing Entrepreneur conference, as well as numerous regional groups. She has served on the Board of Directors of The Web Association and was Director of Communication for the Cleveland Chapter of the Association of Internet Professionals.

On Saturday, June 20th, Leslie will be speaking to our Web Development SIG on Search Engine Optimization (SEO) Best Practices.

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  • 2018-05-31 7:00 PM - 2018-05-31 9:00 PM

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    Date: Thursday, May 31, 2018
    Reception: 6:00 p.m.
    Meeting Starts: 6:30 p.m.
    Location: Keith Berr Productions, Inc.
    1420 East 31st Street, Cleveland, OH
    Driving and Parking Directions
    Speakers: CDPUG Members & Special Volunteers
    Cost: Free for members and guests. Special Taco Bar Fiesta Menu!

    Join us at our very special meeting "showcasing" the talents and stories of CDPUG members, and a few select non-members, presented in a Five-Minute Portfolio format. Share your best work, what you enjoy, and who you are, using 20 slides that will auto-advance every 15 seconds, for a total of five high-energy minutes that will put the spotlight on your individuality and creativity. It’s an easy and really cool way to introduce yourself to your peers, make new contacts, and gain important potential referrals.

    Call For Entries Deadline:
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    To submit your entry or get more information, contact Spike Radway at programming@cdpug.org

    Preparation Help:
    For content to help you prepare for the 13th Annual CDPUG Showcase check out the links below:

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    Please help with an RSVP

    While an RSVP is not required for our members and guests to attend, it is strongly encouraged! We order our catered food, based on the number of RSVPs we receive. So, to make sure that we order enough food for all who attend, please RSVP at the following link: Click here to submit an RSVP. Thank you for your help!