Winning With One

2009-11-19 All day

How one-person companies can out-think their competition.

Large multinational companies and one-person shops have one thing in common: They both need a strong brand identity. Corporations recognize the importance of a brand that can help them differentiate their product or service, and they spend millions to accomplish it. But most one-person enterprises, lacking the resources, don’t even try.

But they should. Winning With One, a new approach developed by Christine Howey, focuses on the specific marketing communication needs of one-person companies. By applying proven marketing techniques and positioning strategies, Ms. Howey works with one-person companies to help them develop a unique stance within their marketplace, at a small fraction of what it would normally cost.

Then, she shows proprietors how to communicate their new brand identity without having to invest in traditional and costly media. The goal is to help one-person companies secure new work by getting on the “short list” of vendors being considered by prospective clients, and to reinforce the wise decision made by existing clients.

Ms. Howey is a marketing communications consultant and has been the creative director of four advertising agencies. She has developed brand messaging for companies and organizations such as McDonald’s, The Cleveland Foundation, MetroHealth, AT&T, The Plain Dealer, Honeywell, and many more. She specializes in developing strategic marketing communications plans that help a company speak differently and arrestingly about itself and its capabilities.

Ms. Howey also has an extensive background in theater, having been an actor and director, and is currently an award-winning theater critic for Scene Magazine and her blog, Rave and Pan (raveandpan.blogspot.com). She uses her theater knowledge to help company representatives present their brand, in person, in effective and memorable ways.

You will leave this meeting with a clear and understandable map for making the brand identity journey, so that your one-person company can become a distinct and identifiable entity in your particular field.

 

PARTICIPANT COMMENTS ABOUT CHRISTINE HOWEY SEMINARS:
“Wonderful, engaging, passionate. Very insightful and motivational.”

Elizabeth R.
Interior Designer
“A wonderful presentation with lots of creative and refreshing ideas. Fantastic presenter, the humor and high energy were great! It has brought a boost of inspiration and energy.”

Kristina C.
Management Administrator

“I’m excited about the opportunity to present myself in a new and refreshing way, thanks to this seminar.”

Linda W.
Technical Writer and Training Developer

“Thoughtful, intelligent, witty and very well done. The ideas are fresh and focused, and they were cemented with presentation skills I haven’t seen in a long time. I came away thinking, ‘Wow!'”

Judith M.
Communication Services

Related upcoming events

  • 2018-04-26 6:00 PM - 2018-04-26 9:00 PM

    Everyone loves a good story, and so for the Thursday, April 24th CDPUG meeting, local expert Phil Stella, owner of Effective Training & Communication will present "Effective Storytelling with Style and Ease.” The purpose of this program is to help presenters at the 14th Annual CDPUG 5-Minute Showcase on Thursday, May 31st prepare presentations that dynamically tells their artistic and personal stories. Phil will show us best practices when expressing yourself visually in a presentation, and also teach us how manage presentation anxiety and other useful public speaking skills. Presenters at the May Showcase and even those that are not presenting will all benefit from learning how to confidently deliver a winning presentation.

    Our evening will be kicked-off with a Five-Minute Presentation by CDPUG member Sandra Graubard. Sandra will show off her portfolio, share her story, and get the rest of us motivated for the May Showcase.

    RSVP: Click Here to RSVP

    Speaker Bio:

    [caption id="attachment_5768" align="alignright" width="150"] Phil Stella[/caption]

    For more than 35 years, Phil Stella has been a valued resource for business leaders who want to take the pain out of routine workplace communication when they interact with colleagues and customers in person, in writing and through presentations.

    Phil brings a peerless combination of skills to every project, from masterful content expertise and high quality instructional design to engaging, effective facilitation. Poised and articulate, Phil is a discerning, responsive professional whose natural humor creates a comfortable learning environment that makes hard work fun and enables people to feel in control of their futures.

    As an executive coach and learning facilitator, Phil designs and delivers customized workshops and seminars on a variety of communication skills topics.  He has empowered hundreds of clients and association audiences around the country with his practical, personal approach.

    As a speaker, Phil delights professional groups at local, regional and national events and conferences with audience-centered, content-rich and highly engaging presentations focused on sales pitches, communication styles, networking strategies, marketing and workplace writing.

    In addition to his corporate career, Phil is on the Cleveland Faculty of the Goldman Sachs 10,000 Small Businesses program. Engaging with three cohorts per year, he facilitates full-day modules on Growth Opportunities, Ideation and Competitive Landscape and on Operations, Processes and Delegation.  A multiple award-winning writer, he has authored over 500 articles in national and local business, industry and association printed and electronic publications.

    Prior to starting ETC in 1990, Phil managed employee communications and management training functions at Progressive Insurance in Cleveland. Previous experience includes assignments in the university, public school and broadcast media arenas. He is a proud alumnus of the University of Illinois, where he earned both Master’s and Bachelor’s degrees in Communications.

    Phil is an engaged and respected member of COSE (Cleveland’s Council of Smaller Enterprises), Lake Communicators and the Heights-Hillcrest Regional Chamber of Commerce. He is also an active volunteer with several non-profit job search and entrepreneurial incubator groups.

  • 2018-05-31 7:00 PM - 2018-05-31 9:00 PM

    Join us at our very special Showcase featuring our members—and a few select non-members—portfolios presented in a Five-Minute Portfolio format. Share your best work, what you enjoy, or who you are — using 20 slides that will auto-advance every 15 seconds — for a total of five high-

    Topic: The 14th Annual CDPUG 5-Minute Showcase Announcement & Call for Entries.
    Date: Thursday, May 31, 2018
    Reception: 6:00 p.m.
    Meeting Starts: 6:30 p.m.
    Location: Keith Berr Productions, Inc.
    1420 East 31st Street, Cleveland, OH
    Driving and Parking Directions
    Speakers: CDPUG Members & Special Volunteers
    Cost: Free for members and guests. Special Taco Bar Fiesta Menu!

    Join us at our very special meeting "showcasing" the talents and stories of CDPUG members, and a few select non-members, presented in a Five-Minute Portfolio format. Share your best work, what you enjoy, and who you are, using 20 slides that will auto-advance every 15 seconds, for a total of five high-energy minutes that will put the spotlight on your individuality and creativity. It’s an easy and really cool way to introduce yourself to your peers, make new contacts, and gain important potential referrals.

    Call For Entries Deadline:
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    To submit your entry or get more information, contact Spike Radway at programming@cdpug.org

    Preparation Help:
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    A Video on how to make PDF Presentation using Photoshop and Bridge

    Text explaining how to make a PDF Presentation using Photoshop CS5 

    Video of author Scott Berkun on Why and How to Give an Ignite Talk

    To see fantastic presentations from previous CDPUG Showcases, check out the CDPUG YouTube Channel.

    For more information or to sign up, please e-mail:
    programming@cdpug.org

     

    Please help with an RSVP

    While an RSVP is not required for our members and guests to attend, it is strongly encouraged! We order our catered food, based on the number of RSVPs we receive. So, to make sure that we order enough food for all who attend, please RSVP at the following link: Click here to submit an RSVP. Thank you for your help!