Winning With One

2009-11-19 All day

How one-person companies can out-think their competition.

Large multinational companies and one-person shops have one thing in common: They both need a strong brand identity. Corporations recognize the importance of a brand that can help them differentiate their product or service, and they spend millions to accomplish it. But most one-person enterprises, lacking the resources, don’t even try.

But they should. Winning With One, a new approach developed by Christine Howey, focuses on the specific marketing communication needs of one-person companies. By applying proven marketing techniques and positioning strategies, Ms. Howey works with one-person companies to help them develop a unique stance within their marketplace, at a small fraction of what it would normally cost.

Then, she shows proprietors how to communicate their new brand identity without having to invest in traditional and costly media. The goal is to help one-person companies secure new work by getting on the “short list” of vendors being considered by prospective clients, and to reinforce the wise decision made by existing clients.

Ms. Howey is a marketing communications consultant and has been the creative director of four advertising agencies. She has developed brand messaging for companies and organizations such as McDonald’s, The Cleveland Foundation, MetroHealth, AT&T, The Plain Dealer, Honeywell, and many more. She specializes in developing strategic marketing communications plans that help a company speak differently and arrestingly about itself and its capabilities.

Ms. Howey also has an extensive background in theater, having been an actor and director, and is currently an award-winning theater critic for Scene Magazine and her blog, Rave and Pan (raveandpan.blogspot.com). She uses her theater knowledge to help company representatives present their brand, in person, in effective and memorable ways.

You will leave this meeting with a clear and understandable map for making the brand identity journey, so that your one-person company can become a distinct and identifiable entity in your particular field.

 

PARTICIPANT COMMENTS ABOUT CHRISTINE HOWEY SEMINARS:
“Wonderful, engaging, passionate. Very insightful and motivational.”

Elizabeth R.
Interior Designer
“A wonderful presentation with lots of creative and refreshing ideas. Fantastic presenter, the humor and high energy were great! It has brought a boost of inspiration and energy.”

Kristina C.
Management Administrator

“I’m excited about the opportunity to present myself in a new and refreshing way, thanks to this seminar.”

Linda W.
Technical Writer and Training Developer

“Thoughtful, intelligent, witty and very well done. The ideas are fresh and focused, and they were cemented with presentation skills I haven’t seen in a long time. I came away thinking, ‘Wow!'”

Judith M.
Communication Services

Related upcoming events

  • 2018-03-29 6:00 PM - 2018-03-29 9:00 PM

    Have you ever taken a good long look at what’s under the hood of a Photoshop brush? Sadly, many of us take them for granted when painting with pixels.

    Learn how to tweak and customize brushes from the many settings at your fingertips. Even create an original brush from the family dog or cat just for the fun of it.

    Find out what’s up with those hard to control bristle brushes or take advantage of the amazing mixer brush tool.

    It’s time to brush up on Photoshop brushes.

    Speaker Bio: From the moment Gerry Shamray got his first box of Crayola Crayons as a child, he’s been creating bright, colorful images and imaginative stories. The crayons may have been replaced by a Wacom tablet and mixed media but Gerry’s inventive imagination continues to be fresh and youthful.

    Gerry is best known for his sketchy life-like drawings of Harvey Pekar in the comic book “American Splendor” that was later turned into a hit movie starring Paul Giamatti. He’s also worked with legendary comic strip artist/writer Tom Batiuk (“Crankshaft,” “Funky Winkerbean”) on the nationally syndicated strip, “John Darling.”

    While working in the newspaper business as an artist and writer, Gerry has garnered over two dozen national and statewide awards. He also earned a regional Emmy early in his career while at WVIZ-TV.

    Besides his published work, Gerry’s artwork has been shown in art shows, galleries and museums including the Cartoon Art Museum and as far away as Paris, Brussels and Amsterdam.

    His online portfolio is at www.shamray.com and he’s on Instagram. He is always looking for new creative projects.

    Gerry lives in Cleveland with his wife Tracy along with their cat, Pixel, and two dogs, Guinness and Copper. He loves to visit restaurants that leave crayons on their tables.

  • 2018-05-31 7:00 PM - 2018-05-31 9:00 PM

    Join us at our very special Showcase featuring our members—and a few select non-members—portfolios presented in a Five-Minute Portfolio format. Share your best work, what you enjoy, or who you are — using 20 slides that will auto-advance every 15 seconds — for a total of five high-

    Topic: The 14th Annual CDPUG 5-Minute Showcase Announcement & Call for Entries.
    Date: Thursday, May 31, 2018
    Reception: 6:00 p.m.
    Meeting Starts: 6:30 p.m.
    Location: Keith Berr Productions, Inc.
    1420 East 31st Street, Cleveland, OH
    Driving and Parking Directions
    Speakers: CDPUG Members & Special Volunteers
    Cost: Free for members and guests. Special Taco Bar Fiesta Menu!

    Join us at our very special meeting "showcasing" the talents and stories of CDPUG members, and a few select non-members, presented in a Five-Minute Portfolio format. Share your best work, what you enjoy, and who you are, using 20 slides that will auto-advance every 15 seconds, for a total of five high-energy minutes that will put the spotlight on your individuality and creativity. It’s an easy and really cool way to introduce yourself to your peers, make new contacts, and gain important potential referrals.

    Call For Entries Deadline:
    5:00 pm on Saturday, May 26th.
    To submit your entry or get more information, contact Spike Radway at programming@cdpug.org

    Preparation Help:
    For content to help you prepare for the 13th Annual CDPUG Showcase check out the links below:

    A Video on how to make PDF Presentation using Photoshop and Bridge

    Text explaining how to make a PDF Presentation using Photoshop CS5 

    Video of author Scott Berkun on Why and How to Give an Ignite Talk

    To see fantastic presentations from previous CDPUG Showcases, check out the CDPUG YouTube Channel.

    For more information or to sign up, please e-mail:
    programming@cdpug.org

     

    Please help with an RSVP

    While an RSVP is not required for our members and guests to attend, it is strongly encouraged! We order our catered food, based on the number of RSVPs we receive. So, to make sure that we order enough food for all who attend, please RSVP at the following link: Click here to submit an RSVP. Thank you for your help!