Winning With One

2009-11-19 All day

How one-person companies can out-think their competition.

Large multinational companies and one-person shops have one thing in common: They both need a strong brand identity. Corporations recognize the importance of a brand that can help them differentiate their product or service, and they spend millions to accomplish it. But most one-person enterprises, lacking the resources, don’t even try.

But they should. Winning With One, a new approach developed by Christine Howey, focuses on the specific marketing communication needs of one-person companies. By applying proven marketing techniques and positioning strategies, Ms. Howey works with one-person companies to help them develop a unique stance within their marketplace, at a small fraction of what it would normally cost.

Then, she shows proprietors how to communicate their new brand identity without having to invest in traditional and costly media. The goal is to help one-person companies secure new work by getting on the “short list” of vendors being considered by prospective clients, and to reinforce the wise decision made by existing clients.

Ms. Howey is a marketing communications consultant and has been the creative director of four advertising agencies. She has developed brand messaging for companies and organizations such as McDonald’s, The Cleveland Foundation, MetroHealth, AT&T, The Plain Dealer, Honeywell, and many more. She specializes in developing strategic marketing communications plans that help a company speak differently and arrestingly about itself and its capabilities.

Ms. Howey also has an extensive background in theater, having been an actor and director, and is currently an award-winning theater critic for Scene Magazine and her blog, Rave and Pan (raveandpan.blogspot.com). She uses her theater knowledge to help company representatives present their brand, in person, in effective and memorable ways.

You will leave this meeting with a clear and understandable map for making the brand identity journey, so that your one-person company can become a distinct and identifiable entity in your particular field.

 

PARTICIPANT COMMENTS ABOUT CHRISTINE HOWEY SEMINARS:
“Wonderful, engaging, passionate. Very insightful and motivational.”

Elizabeth R.
Interior Designer
“A wonderful presentation with lots of creative and refreshing ideas. Fantastic presenter, the humor and high energy were great! It has brought a boost of inspiration and energy.”

Kristina C.
Management Administrator

“I’m excited about the opportunity to present myself in a new and refreshing way, thanks to this seminar.”

Linda W.
Technical Writer and Training Developer

“Thoughtful, intelligent, witty and very well done. The ideas are fresh and focused, and they were cemented with presentation skills I haven’t seen in a long time. I came away thinking, ‘Wow!'”

Judith M.
Communication Services

Related upcoming events

  • 2017-08-31 6:45 PM - 2017-08-31 11:30 PM

    GRAPHIC MEANS: A History of Graphic Design Production
    USA, 2017, Briar Levit

    This new documentary explores how graphic design production was accomplished before the advent of the desktop computer almost three decades ago. From the 1950s and into the 1990s, it took some ingenious analog machines and tools, and skilled hands, to marry images and type on meticulously prepared paste-up boards that were delivered to the printer. This fascinating overview by art instructor Briar Levit remembers this vanished moment in design history.

    Cleveland premiere. DVD. 90 min. Screening co-sponsored by AIGA Cleveland, Cleveland Digital Publishing Users Group (CDPUG), and the Northern Ohio Illustrators Society (NOIS). AIGA, CDPUG, and NOIS members $7.

    The Cleveland Digital Publishing Users Group will celebrate our 30th Anniversary afterwards. Stay tuned for details.

  • 2017-09-28 6:00 PM - 2017-09-28 9:00 PM

    As augmented reality (AR) becomes more mainstream, designers need to understand the power of this new medium and its implications for the future of digital design.

    We'll start by taking a brief tour around the current scene of AR and what creation/distribution platforms are the primary contenders in this space. Creative uses for marketers, the thought process behind gamification, and covering commercial applications for the workplace will all be a focus of this presentation.

    Finally, we'll discuss the future of AR. We'll examine the biggest players in this space (Facebook and Snapchat), what is Google building, and what Apple has cooked up (from a predictive standpoint).

    Speaker Bio:
    Bill Myers (@vrbanist) is a Virtual and Augmented Reality Evangelist and Consultant in Akron, Ohio. With experience at both Apple and several startups, Bill has traveled all over the world designing and curating experiences, all while sharing them through his VR learning platform, vrbanist.com. He started the Akron VR/AR Meetup two years ago, as well as the Cleveland VR/AR Meetup this past year. Bill has lectured at a number of other colleges in Northeast Ohio on both hardware and experience design. His primary focus is to educate and inspire the next generation of creators to use VR & AR to solve world’s biggest issues.

  • 2017-10-26 6:00 PM - 2017-10-26 9:00 PM

    Our October meeting will feature a panel of graphic designers who will discuss the topic of self-publishing for the graphic designer.

    Our talented panel of speakers will include:

    Ron Hill, Act 3
    Jamie Hills
    Christine Grieves, ""that's so yellow and so is chrissy."
    Judith Phinehas, "Spike Loves Cleveland."

  • 2017-11-09 6:00 PM - 2017-11-09 9:00 PM

    What is available in the health insurance marketplace
    Carriers, Plans, Tax Credits

    • What is available in the health insurance marketplace
      Carriers, Plans, Tax Credits
    • Who is eligible for Tax Credit
    • How do I apply for Tax Credits and Health Insurance
    • What are the penalties if I do not obtain creditable coverage
    • Sample Plans with and without tax credits
    • Q & A

    Speaker Bio:
    My 20 plus year career in graphic design began in 1983. During that time approximately 50% of that time I was a self employed freelance designer/production artist. I knew full well what it was like to pull together my own benefits. I had to shop for my own insurance and learned how it applied to my needs, sometimes the hard way. In 2001, after over 8 years with a great company with full benefits, I experienced a layoff as the company downsized and then closed a short while later. In 2002 I obtained my insurance license and my new career began. At this point, I have 15 years experience helping others find health plans that meet their needs. As an independent agent, I am self employed and still shop for my own health plan. Being an independent agent allows me to offer plans from various carriers and offer an objective overview of what is available. My approach is to educate and consult. The idea is to help clients choose what will best meet their needs and fit their budget.

    [caption id="attachment_5520" align="alignnone" width="150"] http://www.lorilipton.com[/caption]

  • 2018-01-25 6:00 PM - 2018-01-25 7:00 PM

    TBD

  • 2018-02-22 6:00 PM - 2018-02-22 9:00 PM

    Do you wonder why your photos don’t look like what you expected? It’s such a beautiful world. Why are photos that come out of our cameras so flat and unemotional? It’s because our eyes can see more light than a camera can capture. The solution to capturing the beauty of a shot is HDR.

    HDR is an abbreviation for high dynamic range. HDR photography allows you to create stunning and mind-blowing photos that include incredible lighting, color, and detail you couldn’t otherwise achieve by taking a single photo. An HDR photo displays maximum details for recreating all the beauty you perceived at the moment you took the shot.

    When it comes to editing and creating your HDR photos, Aurora HDR is the world’s most powerful HDR software made exclusively for the Mac (coming soon for PC). Aurora HDR is a joint project developed by Macphun, an award-winning software company, and Trey Ratcliff, the world’s most renowned HDR photographer. Aurora HDR is fast, easy to use, and allows you to create stunning HDR photos in minutes.

    Here’s what you’ll learn:
    The basics of HDR photography

    • The benefits of HDR
    • Tips, advice, and secrets of HDR
    • About the Mac app Aurora HDR
    • How to create and edit HDR photos

    Bio:
    Chris Woodman is an award-winning graphic designer, publisher, and educator.

    An expert in Apple software, Chris’ skill set runs the full gamut. His passion and specialty are in digital media — more specifically ebooks, presentations, photography, and videography.

    Over the past decade, Chris has trained over 1,000 customers and employees and has organized and facilitated over 300 business workshops and community events.

    His genuine personality and natural ability to simplify the complex allow Chris to communicate clearly with any audience, regardless of learning style or previous technology experience. His passion for design and sharing his knowledge sparks inspiration in others.

    [caption id="attachment_5510" align="alignleft" width="150"] Chris Woodman[/caption]