CDPUG Blog

We are always looking for good blog content from CDPUG members and friends. Contact the blog master for details at blogmaster@cdpug.org

2018 CDPUG Holiday Party a Success!

The Holiday Party at the Tree House in Tremont was so much fun! Thanks to all of those who participated and brought items for the gift exchange. A big thanks to Judy Beveridge for planning everything and handing out a gift bag to each member as they walked in. The blinking Santa candles are the best!

We also confirmed the votes for the 2019 board members. Here is a list of the board members and CDPUG positions still open (volunteer now!):

President: Brian Butkowski
Vice President: OPEN
Treasurer: Jim Beveridge
Secretary: OPEN
Programming: Spike Radway
Membership: Judy Beveridge
Webmaster: Bill Cohen-Kiraly
Social Networking Manager: Janet Dodrill
Blogmaster: Jinni Fontana
eZine: Henry Lee

A very special thanks to outgoing Treasurer Gary Sherck for his many years of service to CDPUG. And thank you to all of our CDPUG members for your continued support throughout 2018.

Bill Cohen-Kiraly photographed the event. Enjoy!

Coming in December — Screw Factory Holiday Market

CDPUG member Karen Jewell-Kett will be in Studio C322.

Jinni Fontana

About Jinni Fontana

Freelance design, art direction, project management, editorial, and production for trade and academic book publishers, national magazines, advertising, marketing, public relations, professional theatre, and arts and music festivals. Visit www.jinnifontana.com for more information.

Little Italy CLE Art Walk This Weekend

CDPUG member Janet Dodrill will be exhibiting at this event.

 

Jinni Fontana

About Jinni Fontana

Freelance design, art direction, project management, editorial, and production for trade and academic book publishers, national magazines, advertising, marketing, public relations, professional theatre, and arts and music festivals. Visit www.jinnifontana.com for more information.

Let’s Go Shopping!

If you are in serious holiday shopping mode, then plan to attend the 31st Annual ArtCraft Studio Show next Saturday and Sunday that will feature over 70 local artists. This is THE holiday art sale that supports the many talented and prolific artists in Cleveland. For more information, visit https://artcraftstudio.wordpress.com/

30% Discount on “Take Control of 1Password, 4th ed.” for MUG Members

Right now, Mac User Group (MUG) members get 30% off of “Take Control of 1Password, 4th ed.” For only $10.49, you can learn all there is to know about creating, securing, and keeping track of your unique passwords. From two-actor authentication (2FA) to syncing and sharing passwords with your family or team, this book focuses on 1Password 7 for Mac and Windows and covers iOS and Android versions of 1Password. It also contains information on 1Password X extension for Chrome OS and Linux.

To order, visit https://www.takecontrolbooks.com/1password?pt=TCMUG&cp=CPN90219MUG

RSVP Now for the CDPUG Holiday Party and 2019 Elections

 

 

Please RSVP and register now! https://cdpug.org/event/cdpug-holiday-party-2018/

Attendance requires prepayment. Deadline is Wed., Nov. 28.

Register Now for Arts Cleveland “Accessible Arts and Culture”

Accessible Marketing
Help people of all abilities access your content and know what to expect when you promote your great work. From print to digital to in-person marketing, minor tweaks can make a big difference. Erin Hoppe of VSA Ohio will discuss best practices for accessible marketing and we will use your own work for discussion – bring your marketing materials!

Tuesday, November 27, 2018
1:00 – 4:00 p.m.
Beck Center for the Arts
Music and Dance Building
17801 Detroit Ave, Lakewood, OH 44107

Customer Service: welcoming people with disabilities
Help equip staff and volunteers with the tools they need to welcome visitors with disabilities. Services for Independent Living’s Laura Gold will lead a panel discussion filled with insights, resources and experiences that span the gamut.

Wednesday November 28, 2018
1:00 – 4:00 p.m.
Services for Independent Living
26250 Euclid Ave #801, Euclid, OH 44132

https://cultureforward.z2systems.com/np/clients/cultureforward/event.jsp?event=178&

These are fragrance free events in wheelchair accessible locations. For additional access needs contact LeAundra Richardson, Arts Cleveland at LeAundra@cultureforward.org or (216) 575-0331, x132

Get Thee to the CDPUG.threadless.com Store!

CDPUG Tote Bag

CDPUG Tote Bag

Most fashion designers agree that the hottest fashion trend for the Fall/Winter 2018 season is anything with a CDPUG logo on it. Okay, that sentence isn’t true, but major fashion trends typically emerge from “street style” and why couldn’t the swag you purchase from the CDPUG Threadless.com store become the next big fashion statement in Cleveland? Sure, the CLE is cool, but the CDPUG is the newer cool.

Designed by Ron Scoczen, the colorful, pixelated logos featuring the iconic terminal tower are simultaneously retro and future-forward, so you will never go out of style! And, the new “CD pug” design by Jeff Poplar is so deliciously cryptic and clever that you are definitely going to want to display it on a variety of useful promotional products before anyone else does. Coming soon!

Be the first one to walk into a presentation yakking it up on your smartphone that is decked out in a flashy CDPUG plastic case. Then pull out your CDPUG zip pouch, notebook, mug, and water bottle from your CDPUG tote bag and start presenting! — all to the envious stares of your colleagues, who are already googling CDPUG Threadless.com.

CDPUG Men's T-shirt

CDPUG Men’s T-shirt

Get ready for that unpredictable Cleveland weather by layering a CDPUG T-Shirt with a CDPUG pullover hoodie. If you prefer a zippered hoodie (or no hood at all) we’ve got those too. Imagine how you will stand out from the crowd strutting proudly at a Browns game in your CDPUG apparel. Some T-shirt styles even come in brown and orange. Win-win!

Did I mention CDPUG beach towels? We have beaches in Cleveland! You, your family, and your friends are going to need a couple of towels at some point this year. Don’t be the person that gives the gift of the fruitcakes. Give the gift of beach towels.

Go to the CDPUG Threadless.com store now to see all of the available products, so that you can start building your Fall/Winter 2018 “street style”. It’s also the perfect time of year to get your holiday shopping over and done with. All of the sales benefit CDPUG operations and programming. We appreciate your generous support.

How to Sell Your Art on Zazzle

In addition to the well-attended September meeting, “Successfully Selling Art ,” here is an informative article specifically about printing on demand through Zazzle, America’s popular online marketplace.

https://pencildrawingsbykelliswan.blogspot.com

Thanks to CDPUG member Kelli Swan for the link.

September 2018 Meeting Wrap-up — “Successfully Selling Art”

by Carlo Wolff

A panel of experts in art sales explored an array of tools and options at the monthly Cleveland Digital Publishing Users Group meeting at the Garfield Heights Library.

Some 40 people gathered September 28 as moderator Linda Barberic of Keith Berr Photography led the panel through a discussion of popular online sales platforms, including Fine Art America, Zazzle, Etsy, Amazon and Society6. The wide-ranging discussion highlighted the pros and cons of the services, both for the artists and their customers.

Photo by Janet Dodrill

The panel also considered how these services differ from selling in galleries, and how they can dovetail with a comprehensive marketing plan. The event covered such topics as what online platform is most appropriate for the art one wants to sell, how to determine which platforms to use, and how to prepare for art sales. The discussion was lively and often funny.

Keith Berr—and in particular, Mary Urbas, director of the art gallery at Lakeland Community College—stressed the importance of offline sales. Berr noted that he saves his best work for exhibitions and gallery sales but finds online sales helpful for distributing good-quality prints of work that has mass appeal. Urbas expressed concern about the quality of digital printing, noting there is no better way to assess the quality of a work of art than seeing an original in a curated gallery. She also dissed giclée prints, noting the popular artist Thomas Kinkade passed them off as originals by adding a daub of paint and so inflating their value.

While panelists differed over which online platforms deliver the most bang for the buck, all agreed that selling art requires business savvy. Keep track of everything and document it all, Berr said. Copyright your work, counseled graphic designer Kelli Swan; as she says in a handout, owning copyright means you can “create once, sell often.”

Decide whether you want to sell through Etsy, which makes selling easy but requires the artist to fulfill the order, or Society6 or Zazzle, which create and deliver products made from the artist’s design, suggested both Karen Sandstrom and Swan. Sandstrom is an illustrator and the director of communications at the Cleveland Institute of Art and uses both Etsy and Society6. Swan owns Cygnet Graphics Ltd. and sells her black-and-white graphite pencil drawings through Fine Art America and Zazzle. Barberic produces photo shoots for Berr and sells healing teas through Somatea.com.

John Popp, sales manager at Dodd Camera, also sells photography and photography products, through Amazon. Heidi Cool, who has 25 years of experience in web development, said artists should have their own websites, figure out what audience they are trying to reach, and blog about their work to gain visibility in a crowded online marketplace.

It’s not just about the pushing out, however, it’s about the connecting, Swan said. She advised artists to use social media to create authentic connections with like-minded groups.

Also, decide how much time you want to spend on the business side of your enterprise. Your skill might not be web design or social media management. “Hire people who do it better than you,” said Barberic.


A regular contributor to the jazz magazine, DownBeat, Carlo Wolff is the writer of Mike Belkin (Act 3 Creative); the author of Cleveland Rock & Roll Memories (Gray & Company); co-writer, with Eric Olsen and Paul Verna, of The Encyclopedia of Record Producers (Billboard Books); and is currently working on Designing Victory, the autobiographical memoir of Robert P. Madison, Cleveland’s first black architect, to be published by Act 3 this winter. Wolff has been a reporter for and editor of both mainstream and alternative daily and weekly newspapers, and a review of his is contained in Killed, a compilation of censored journalism published by Nation Books. Wolff lives in South Euclid with his wife, Karen Sandstrom, and their daughter, Lylah Rose Sandstrom Wolff.

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