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We have a hard enough time with abbreviations in everyday copywriting, but when the subject is technical or scientific, out come the style manuals. Abbreviations based on proper names along with their prefixes complicate matters. Do we follow the rules to the letter, like omitting periods, or use editorial discretion and just keep everything consistent? Like our English teachers taught us, there are always exceptions to the rules.
Let’s start at the beginning:
- Units named after long-dead scientists are abbreviated with an initial uppercase letter. Hence, A is for amps (from Ampere), V for volts (from Volta), and Hz for hertz (from Hertz). An exception to that rule is Ω for ohms to avoid confusion with the letter O or numeral 0. Along those lines, L is for liters, so not to confuse with numeral 1.
- Prefixes are uppercase for factors greater than one, like M for mega (one million) and G for giga (one billion), and lowercase for factors less than one, like m for milli (one thousandth) and µ for micro (one millionth). An exception is k for kilo (one thousand) because K is used for the Kelvin temperature scale.
- Then there are abbreviations that have standardized through common usage, like B for bytes and b for bits. So GB is for gigabytes, a measurement of data storage, and Gb is for gigabits, which is used in the expression Gb/s for gigabits per second, a measurement of data speed.
Now that you are thoroughly informed on technical abbreviations, we can make a game of spotting incorrect usage in print and web ads.
Whoever finds the mistake in the largest point size wins!
About 40 CDPUG members showed their enthusiasm for our roots in printing prior to the digital revolution by participating in our latest meeting at Zygote Press in downtown Cleveland. Many of us have been exposed to or worked with these printing methods in the past and have a nostalgic fondness for their unique look and the hands-on methods.
The silk screened poster to the right was created specially for our event.
Co-Executive Directors Kate Snow and Stephanie Kluk were our hosts and provided an overview of this unique artist workshop. Zygote Press is Northeast Ohio’s only non-profit fine art print shop and the largest co-operative print shop in Ohio. They support fine art printing through exhibitions, community programs, and affordable, professional workspace. Gallery Director Yana Mikho-Misho gave us a preview of upcoming events.
Our hosts explained how printing by nature is a very collaborative media because of the need to share presses, letterpress type and other equipment. Zygote is also proud to be one of the only green shops around. After the overview we moved into the shop to learn about 3 specific techniques and some hands-on demonstrations.
We first examined various types of letterpresses and discussed that it is a fine art form used for posters, prints and even things like wedding invitations. Letterpress’s raised type produces an inked impression on paper. These early printing techniques established the foundations of the fonts, typesetting terms and principles we use today. One member noted the absence of the strong odors that you normally find in print shops – a huge bonus to their green practices.
Kate mentioned that when doing letterpress, you get a new appreciation of the size of something like 12-point type when you are setting it letter by letter! I also don’t think clients ever asked the question “Can I see what it looks like in another font?” Eager members got a chance to ink up some type and create their own print.
Then it was on to learn about photogravure which is a photo-mechanical process where artwork can be digitized, manipulated in Photoshop and used to create a printing plate. Bob Herbst told us about the new photogravure facilities, showed some of the types of plates and discussed how he was using Photoshop to modify vintage woodcuts or photographs for printing.
Finally, we talked about silk screening which is very popular because printing can be done on different materials such as t-shirts, textiles, wood, metal, etc. Many members have done silk screening in school. In this process, negatives are made from hand drawn or digital artwork and burned onto a mesh screen using a light sensitive emulsion. The screens are placed over the material being printed and ink is swiped over the surface pushing ink through the artwork areas. Intern Ryan Cermack helped members silk screen a poster created especially for this CDPUG/Zygote event.
Thank you to Kate Snow, Stephanie Kluk and the other Zygote staff for a thoroughly enjoyable and informative evening!
Special thank you’s also go to Spike’s good friend Pat Walker for suggesting Zygote Press for a program, Henry Lee for lending his printing and artistic experience in planning the meeting topic and agenda, and of course Spike for coordinating another great event!
If you’ve gotten the itch to re-visit an old passion or learn a new artistic skill make sure to check out the Zygote Press website for more information on upcoming classes, residency artist talks and exhibits and receptions. You might see other CDPUG members there since there was a lot of interest in the courses.
This months meeting also included a raffle drawing for 2 copies of Affinity Publisher. Lucky members Cheri Polk and Heidi Grosowsky each won copies to try. Let us know what you think of the software ladies!
Letterpress photos by Laura Dempsey. Other photos by Chris Kaminski.
SEPTEMBER EVENTS AT ZYGOTE
Elke Daemmrich and Jens Küster
Exhibition September 14 – September 20
Saturday September 14, Noon to 3 pm
Saturday September 14, 12:30 pm
Residency Artist Talk: OAC Dresden Exchange (Germany)
Elke Daemmrich & Jens Küster
This interesting little square book caught my eye at the library. On first glance I was a bit put off by the title, but author Austin Kleon presents an interesting and thoughtful examination of “creativity.”
The title by the way, comes from the concept that nothing is original. We learn by mimicking others, “borrowing” from others and making it your own. Kleon also refers to creativity in a general sense – whether it is writing, drawing, painting, cooking, engineering, marketing, etc.
Kleon says it is a book for ANYONE trying to “inject some creativity into their life and their work” and includes 10 things he’s learned on his journey. It’s a quick read and jam packed with insights on creativity. It definitely caused me to step back for a moment and look at my own creative practices and where I find inspiration.
Austin Kleon is a New York Times best-selling author and writer who also draws. Steal Like an Artist is the first in his trilogy of illustrated books about creativity in the digital age. The other two books are Show Your Work! and Keep Going.
I would recommend Steal Like an Artist to everyone and I hope it boosts your own creativity.
What influences or inspires you?
- Date & time: Thurs, Sep 19; 11 am – 1 pm (11 am: Meet the speaker and network; 11:30 am: Buffet lunch; Noon: Presentation)
- Location: The Tangier, 532 West Market Street, Akron, OH 44303
- Jacinda Walker is renowned for her work in design, diversity, research, and strategy. She is a former CDPUG board member too!
Presented by AAF-Akron
Hear about strategic solutions to close the diversity gap in design disciplines.
The lack of diversity in design is not a new problem. Although scholars, employers, organizations, and design professionals have been investigating it for more than 50 years, the problem still exists. Representation of people of color in the design profession hasn’t significantly increased in over ten years, while culturally insensitive advertising and messaging are on the rise. What are the problems causing this disparity? Come listen as Jacinda Walker explains the problems causing the lack of diversity in design, shares the need for more resources and outlines strategic solutions to close the diversity gap in design disciplines.
Jacinda Walker is renowned for her work in design, diversity, research, and strategy. She is the founder of designExplorr, a design education business that exposes youth to design careers. Walker obtained an AAB and BFA in graphic design from the University of Akron, and an MFA in Design Research & Development from The Ohio State University. Her research on the Design Diversity Index project and Design Journeys: Strategies for Increasing Diversity in Design Disciplines has been hailed as breakthrough work. Jacinda’s solutions-based thesis explores diversity in design disciplines and investigates effective strategies to expose Black and Latino youth to design careers. Her future goals are to help scale diversity in design education initiatives in corporations, school systems, organizations, and museums for underrepresented youth.
General Admission: $20 (member pricing for everyone)
Ticket sales are final and non-refundable
Microsoft releases “feature updates” to Windows 10 every six months. I could do without these. Just make it faster and fix the bugs.
If PC manufacturers don’t keep up with Microsoft by updating device drivers (the software tying Windows to hardware components), we’re left with computers that try and fail to install feature updates.
I’m not in the market for a new computer, but I found an article that links to a Microsoft software tool to ignore specific updates. Security updates for Windows can still be installed monthly. If you have administrator access to Windows, this tool could prove useful.
Exclusively for CDPUG Members: Entertain yourself, your family/friends, and maybe a client or two with a new offer from the Cleveland Play House. Save 30%+ per ticket on the September 27, 28 or 29th performances of Into The Breeches! A play about a group of women who put on an all-female version of Shakespeare’s ambitious Henry IV and Henry V during WWII while the men are at war.
Don’t delay – this offer is only good until September 20!
Stay tuned for other discounts throughout the season. CDPUG Membership just keeps getting better & better!
“Just google it”, has become the standard refrain when a question arises in this internet age. But sometimes the search results are overwhelming. That’s when Google™ Advanced search comes to the rescue.
With Google Advanced, you select additional search parameters to narrow down the results. I use it to specify a website and a timeframe, along with search words, to find that elusive article I remember reading but can no longer find. It’s also a good substitute for ineffective search engines found on some websites.
Just go to google.com/advanced_search and bookmark it to have a more powerful search engine at your fingertips.
July’s CDPUG meeting was quite an eye-opener, as our panel discussed non-subscription options for graphics applications to the tune of the Rolling Stones song “Get Off Of My Cloud!”
Spike Radway, Director of Programming and panel moderator, thought the timing was perfect for the topic of alternatives to the Adobe Creative Cloud subscription model, especially with the recent release of Affinity Publisher. Spike was thrilled to be able to use a rock song as the title of a program!
Many of us have been resistant to or uncomfortable about Adobe going to a subscription program. I certainly preferred to purchase my software and upgrades once and not have the continual nibbling expense of the subscription.
CDPUG members Henry Lee, Copy King; Chris Woodman, Woodman Design; and Ron Skoczen, Skoczen Studios shared some of their alternative software knowledge and experiences with over 30 members. The panel covered page layout, image editing and vector application alternatives and answered questions from the audience.
The biggest set of alternatives come from the Affinity product suite, from Serif, a European company. Serif is bringing competition to a market that has been dominated by Adobe. The Affinity product suite consists of Affinity Designer, a vector drawing application; Affinity Photo, an image editing application; and now Affinity Publisher, a page layout application.
Much of our discussion focused on page layout, as the newest release from Serif, Affinity Publisher has been making headlines since mid June. Henry Lee enthusiastically provided a walk through the interface and pointed out some of the key or different features. He’s been working with it since the Beta version came out last August and started to incorporate it into his prepress workflow about a month ago. He estimates that he’s using it about 25% of the time currently.
One nice overall feature about the Affinity product suite is that it offers seamless movement between the 3 applications. The applications also don’t carry a lot of baggage or plug-ins and therefore boot up and work faster.
Affinity Publisher builds layers as you add elements to your layout, much like Adobe Illustrator. It supports print work well, though it does have issues with spot colors. One other thing to note, is that Affinity is geared toward European sizes and measurements, but you can set preferences to inches, etc.
Henry has compiled a useful set of keyboard shortcuts (see link below) for Affinity Designer and Affinity Photo. There is also a link to the panel’s meeting outline.
Each Affinity application is available for Mac and Windows and each can be purchased for $49.99. So, you can get the entire suite for about $150.00! There are also free trials and Ron Skoczen said there are additional savings when the company has special offers.
As an aside, Henry also mentioned Unsplash.com as a little known source for free, hi-res images, which can be used for commercial and noncommercial purposes.
Chris Woodman then gave us an overview of Apple’s Pages app as another alternative for page layout. Often thought of as a Mac OS equivalent to MS Word, it does more than just word processing and it’s free! It can be used for simple documents, is quick, and provides templates for ebooks, fliers, postcards, etc.
Chris gave a tour of the interface. He demonstrated how it is more flexible than Word. When files are used with iCloud’s file sharing capabilities and saved out of Pages as a Word file, it provides cross platform access to files. Also, files saved to iCloud can be accessed on all devices.
Chris also talked about how to create interactive ebooks with not only Pages but also using the unknown Mac app, iBooks Author. Chris has used the app to successfully design and publish seven books to Apple’s iBook Store. Below are links to his books if you’re interested. Two of his books are FREE, so you can download them on your iPad, Mac, or iPhone to see these interactive books in action.
Links to Chris Woodman’s eBooks.
iPhone & iPad Tips & Tricks: 10 Essential Tips (FREE)
iPhone & iPad Tips & Tricks: Book 1 ($4.99)
iPhone & iPad Tips & Tricks: Book 2 ($4.99)
iPhone & iPad Tips & Tricks: Book 3 ($4.99)
30 Romantic Getaways (FREE)
Discover HDR Photography ($4.99)
How to Create Realistic HDR Photos ($3.99)
Ron Skoczen talked about how he uses all the Affinity products and answered further questions about using them. He also suggested negotiating for better rates on Adobe CC subscriptions. If you turn off the autorenewal for Adobe Creative Suite, Adobe may make some discounted offers.
Unfortunately, our panel was unable to cover all applications depth. Two more worth mentioning. Canva is a free open source page layout app available through your browser. CorelDraw is similar to Adobe Illustrator and is popular overseas. It is works on Mac or Windows and is available as a free trial, a 1 year subscription of $198.00 billed monthly for $16.50, or a one-time purchase of $499.00.
Thanks to Mary Resnick, we have obtained raffle versions of the applications from Serif. Stay tuned for opportunities to win Affinity applications in raffles at future meetings!
I hope this discussion made you more aware of the graphics applications that are out there. I know I’ll be checking out a few! Please make sure to test compatibility in your own work flow as you try these new options.
Thanks to MetroHealth you can now attend
the Rock & Roll Hall of Fame Networking Event
Collegiate Career and Community Leader Mixer
Tuesday, July 30 from 6 – 9 PM
The Rock & Roll Hall of Fame
If you haven’t decided whether or not to attend the Rock & Roll Hall of Fame Networking Event, this may send you over the edge! In addition to the original promo code for a $10 savings there is now a Complimentary promo code for FREE tickets!
Paid registrations will support Summer on the Cuyahoga programming.
SAVE $10 – Enter MIX10SOTC
FREE TICKETS – Enter MIXCOMPSOTC
Promotion codes can be entered at the top of the “Select Tickets” window. Don’t miss out on this event! Ticket sales end on Monday morning, July 29.
This is a followup entry to the “Hurry – Don’t Miss the Liveliest Networking Event of the Summer!”
Questions? Contact Eric at EMCGARVEY@SUMMERONTHECUYAHOGA.COM
Limelight is a new coworking concept in Ohio City offering functional office space as a service. The space “bridges the gap between the residential comforts of a home office and the productive efficiencies of a corporate cubicle farm.”
Arrangements are being made for our group to experience this unique space in the fall. In the meantime, they’ve made a special offer to CDPUG members.
To take advantage of this offer, contact Nike Olabisi-Green at 216-350-4440 or email@example.com. Individual tours are also available on request at any time.
The space is open to a diverse group of members including entrepreneurs, freelancers, startups, agencies, and corporate teams needing a client meeting location, conference or meeting space, part-time facilities, or office space.
Memberships vary depending on the amount of access and type of space. The most basic membership is a single day pass with open seating. There is also a range of monthly membership options with varying open seating access from 4 days/month to 24/7 access. You can even select a resident membership with 24/7 access and a private office.
Limelight offers the highest level of hospitality with a uniquely designed lobby, lounge and pantry common area. Other amenities include conference rooms, private phone areas, super-fast internet, top quality AV capabilities, notary public, multi-use copier/printer/scanner and parking.
Limelight is located at 2515 Jay Avenue, Cleveland OH 44113 in a historic post office building. Please note – searches for the address direct people to the back of the building. There are 3 sets of doors at the front. You want to enter from Jay Avenue through the center set of doors with the old Post Office facade. Parking is included with all memberships. There is a lot in back and to the side of the building. Anyone can utilize free street parking on Jay Avenue.