CDPUG July Meeting: Research & Your Customer’s Web Experiences: Why Care?

Bill Kiraly   March 9, 2017   Comments Off on CDPUG July Meeting: Research & Your Customer’s Web Experiences: Why Care?
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2017-07-27 6:00 PM - 9:00 PM
Garfield Heights Library
Phone:216.475.8178
Address: 5409 Turney Road, Garfield Heights, Ohio 44125, United States

You design a beautiful web page, an enticing email or a killer printed page, a gorgeous package. You put your heart and soul into it and it doesn't work, nobody buys what you are selling. Or maybe, you have something that is working but you think it could perform better.

Nicholas Michel from Precision Dialogue will show us how user experience testing and analytics can use tools like eye tracking, emotion-detecting headsets, carefully selected focus groups and advanced analytics to help you improve the effectiveness of your designs and user interfaces and to find out how your target audiences really use and react to your creations.

Nicholas will talk about how these tools can produce analytics that will help you make your messaging more efficient, often on the scale of hundreds or even thousands of percent increase. Learn out how to be a better designer by targeting what your audience REALLY responds to.

A wireless EEG used for understanding customer emotions

Eye Tracking Glasses in a Real World Environment

Speaker Bio:
Nicholas Michel is a Research & Customer Experience Manager at Precision Dialogue. In this role he is responsible for the execution of research and user experience projects that create unique UX plans for clients to address their goals and advocate for their customers.

At Precision Dialogue, Nicholas has led over 150 projects for global brands such as Este Lauder, GM, Four Seasons and more, across industries including retail, financial services, healthcare and utilities. In this role Nick has facilitated hundreds of usability testing sessions, led interaction design projects for Fortune 100 companies and led all research activities for major site redesigns for multiple Fortune 1000 companies. These efforts have led to online conversion increases of greater than 25% and ROI increases up to 185% for specific engagements. He is also the foremost expert at Precision Dialogue in eye tracking and emotional testing (using EEG technology). Nicholas is certified in User Experience by the Nielsen Norman Group.

Related upcoming events

  • 2019-12-05 6:00 PM - 2019-12-05 9:00 PM

    It's time again for our 2019 Holiday Party (Thursday, December 5) and the Officer Elections for 2020. We have an exciting new venue this year, so be sure to head to Sainato's at Rivergate, 1852 Columbus Road, Cleveland, OH 44113. 216-772-4400. Sainato's is centrally located in the Cleveland Flats, easy to get to from both sides of town, and has plenty of parking. There is street parking in front, on the Merwin Ave. side of the building, and free parking in the Merwin's Wharf lot behind the restaurant. Sainato's delivers the pizza at our regular meetings.

    We will also have an optional fun gift exchange. If you wish to participate, bring a gift with a less than $10.00 value.

    The Holiday Party cost this year is the same as last year at $15 per person and will include Salad/Pizza/Pasta Buffet. Cash bar for beer!

    Come join us for a fun evening!

    Please RSVP by Wednesday, November 27th. Pre-payment with Paypal ALSO REQUIRED!

    RSVP and Prepayment Required
    Prepay $15
    Prepay Couple $30
    Please RSVP by Wednesday, Nov. 27 RSVP

     

     

     

Bill Kiraly

About Bill Kiraly

Web and application developer, writer, photographer, web and graphic designer. I do 3D photography and build video and slideshow presentations.