CDPUG July Meeting: Research & Your Customer’s Web Experiences: Why Care?

Bill Kiraly   March 9, 2017   Comments Off on CDPUG July Meeting: Research & Your Customer’s Web Experiences: Why Care?
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2017-07-27 6:00 PM - 9:00 PM
Garfield Heights Library
Phone:216.475.8178
Address: 5409 Turney Road, Garfield Heights, Ohio 44125, United States

You design a beautiful web page, an enticing email or a killer printed page, a gorgeous package. You put your heart and soul into it and it doesn't work, nobody buys what you are selling. Or maybe, you have something that is working but you think it could perform better.

Nicholas Michel from Precision Dialogue will show us how user experience testing and analytics can use tools like eye tracking, emotion-detecting headsets, carefully selected focus groups and advanced analytics to help you improve the effectiveness of your designs and user interfaces and to find out how your target audiences really use and react to your creations.

Nicholas will talk about how these tools can produce analytics that will help you make your messaging more efficient, often on the scale of hundreds or even thousands of percent increase. Learn out how to be a better designer by targeting what your audience REALLY responds to.

A wireless EEG used for understanding customer emotions

Eye Tracking Glasses in a Real World Environment

Speaker Bio:
Nicholas Michel is a Research & Customer Experience Manager at Precision Dialogue. In this role he is responsible for the execution of research and user experience projects that create unique UX plans for clients to address their goals and advocate for their customers.

At Precision Dialogue, Nicholas has led over 150 projects for global brands such as Este Lauder, GM, Four Seasons and more, across industries including retail, financial services, healthcare and utilities. In this role Nick has facilitated hundreds of usability testing sessions, led interaction design projects for Fortune 100 companies and led all research activities for major site redesigns for multiple Fortune 1000 companies. These efforts have led to online conversion increases of greater than 25% and ROI increases up to 185% for specific engagements. He is also the foremost expert at Precision Dialogue in eye tracking and emotional testing (using EEG technology). Nicholas is certified in User Experience by the Nielsen Norman Group.

Related upcoming events

  • 2019-05-30 6:00 PM - 2019-05-30 9:00 PM

    Join us at our very special annual meeting “showcasing” the talents and stories of CDPUG members, and a few select non-members, presented in a Five-Minute Portfolio format. Presenters will share their best work, what they enjoy, and who they are, using 20 slides that auto-advance every 15 seconds, for a total of five high-energy minutes.

    There are still a few open slots. Be sure to sign up soon while there is still room!

    Call For Entries Deadline: 5:00 pm on Saturday, May 25th. To sign up and to submit your entry, or for more information contact Spike Radway at programming@cdpug.org.

    Details about the evening of the 15th Annual Showcase Event
    Date: Thursday, May 30, 2019
    Reception: 6:00 p.m.
    Meeting Starts: 6:30 p.m.
    Location: Keith Berr Productions, Inc. 1420 East 31st Street, Cleveland, OH

    Driving and Parking Directions
    Speakers: CDPUG Members & Special Volunteers
    Cost: Free for members and guests. Special Taco Bar Fiesta Menu!
    Preparation Help: For presenters busy preparing for the 15th Annual CDPUG Showcase check out the links below:

    Fantastic presentations from previous CDPUG Showcases, check out the CDPUG YouTube Channel. Presenter's from this year's Showcase will have their recorded presentations posted to our You Tube Channel shortly after the event.

    "Using Storytelling to Sell," a presentation by Andy Goodman for an Artist as an Entrepreneur Institute event hosted by Arts Cleveland (formerly Cleveland Arts and Culture). This presentation knocks it out of the park! CPAC will be a CDPUG program later in the year.

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    Please help with an RSVP

    While an RSVP is not required for our members and guests to attend, it is strongly encouraged! We order our catered food, based on the number of RSVPs we receive. So, to make sure that we order enough food for all who attend, please RSVP at the following link: Click here to submit an RSVP. Thank you for your help!

     

Bill Kiraly

About Bill Kiraly

Web and application developer, writer, photographer, web and graphic designer. I do 3D photography and build video and slideshow presentations.