CDPUG July Meeting: Research & Your Customer’s Web Experiences: Why Care?

Bill Kiraly   March 9, 2017   Comments Off on CDPUG July Meeting: Research & Your Customer’s Web Experiences: Why Care?
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2017-07-27 6:00 PM - 9:00 PM
Garfield Heights Library
Phone:216.475.8178
Address: 5409 Turney Road, Garfield Heights, Ohio 44125, United States

You design a beautiful web page, an enticing email or a killer printed page, a gorgeous package. You put your heart and soul into it and it doesn't work, nobody buys what you are selling. Or maybe, you have something that is working but you think it could perform better.

Nicholas Michel from Precision Dialogue will show us how user experience testing and analytics can use tools like eye tracking, emotion-detecting headsets, carefully selected focus groups and advanced analytics to help you improve the effectiveness of your designs and user interfaces and to find out how your target audiences really use and react to your creations.

Nicholas will talk about how these tools can produce analytics that will help you make your messaging more efficient, often on the scale of hundreds or even thousands of percent increase. Learn out how to be a better designer by targeting what your audience REALLY responds to.

A wireless EEG used for understanding customer emotions

Eye Tracking Glasses in a Real World Environment

Speaker Bio:
Nicholas Michel is a Research & Customer Experience Manager at Precision Dialogue. In this role he is responsible for the execution of research and user experience projects that create unique UX plans for clients to address their goals and advocate for their customers.

At Precision Dialogue, Nicholas has led over 150 projects for global brands such as Este Lauder, GM, Four Seasons and more, across industries including retail, financial services, healthcare and utilities. In this role Nick has facilitated hundreds of usability testing sessions, led interaction design projects for Fortune 100 companies and led all research activities for major site redesigns for multiple Fortune 1000 companies. These efforts have led to online conversion increases of greater than 25% and ROI increases up to 185% for specific engagements. He is also the foremost expert at Precision Dialogue in eye tracking and emotional testing (using EEG technology). Nicholas is certified in User Experience by the Nielsen Norman Group.

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    Please help with an RSVP

    While an RSVP is not required for our members and guests to attend, it is strongly encouraged! We order our catered food, based on the number of RSVPs we receive. So, to make sure that we order enough food for all who attend, please RSVP at the following link: Click here to submit an RSVP. Thank you for your help!

     

  • 2020-06-25 6:00 PM - 2020-06-25 9:00 PM

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    Our panel will include:

    Lisa Gruber-Gebby. Lisa Gruber-Gebby is Principal of OrangeWall Creative, a design and interactive firm with over 25 years of experience. Lisa takes pride in solving business problems using web and interactive technologies – as well as providing branding and print solutions for a client’s entire strategic focus. We use up-to-date technology to create websites, apps, interactive technology, SEO, graphic design/illustration. Lisa is at heart a designer and visual problem solver and loves to find different solutions and technologies to support a client’s direction. Lisa graduated from CIA in 1993 with a BFA in Graphic Design, Minor in Photography.

    Dallas Riffle. Dallas is president of DRM, a growing full-service marketing agency located in Fairview Park, Ohio. DRM is a brand-focused agency whose mantra is “We don’t offer solutions because we don’t see marketing as a problem. Marketing is an opportunity to tell the story of your brand.” DRM develops websites on many platforms, but always puts the user experience first. Dallas attended the University of Akron for Drawing & Painting and later Tri-C for Web and Graphic Design, and is a graduate of Goldman Sachs’ 10,000 Small Businesses initiative. He has worked in the creative field for over 20 years.

    Adam Corrao. Adam is the owner of Corrao Designs, a website design and development agency based out of Parma. He works primarily in WordPress, Wix, and Shopify - holding a certification within each platform. Adam also hosts a YouTube series called "UI Design for Designers" in collaboration with Wix, teaching you bite-size tips and tricks on website user interface design. The best way to describe Corrao Designs is a creative, young, fresh website design agency that builds websites designed for the new age. The single focus of Corrao Designs is to design and develop websites that are custom and stunning so your business can wow the internet.

    Remington Philips. CDPUG Past President and current Director of Digital at radio broadcaster Connoisseur Media, Remington Philips creates digital strategies that help brands reach their audience. As a project leader, he has created WordPress, Drupal and custom developed solutions for organizations ranging in scope from small business to enterprise level. He has taught WordPress to students, and is currently working on a project of migrating 30+ data intensive websites to WordPress from other platforms.

    Heidi Cool. Heidi Adam Cool Web Design & Strategy, has 25 years experience in web development with a background in marketing that includes advertising, direct mail, copywriting, design, photography, product marketing and Internet marketing. As a marketer and web strategist, Heidi develops web sites and social media plans that are meant to serve the needs of both clients and their target audiences. Useful content, whether delivered via web site, blog or other channels attracts visitors. She has been building custom WordPress sites since 2007.

Bill Kiraly

About Bill Kiraly

Web and application developer, writer, photographer, web and graphic designer. I do 3D photography and build video and slideshow presentations.