Getting the Most Engagement from your Videos on Social Media

Spike Radway   March 13, 2019   Comments Off on Getting the Most Engagement from your Videos on Social Media
2019-03-28 6:00 PM - 9:00 PM
Garfield Heights Library
Address: 5409 Turney Road, Garfield Heights, Ohio 44125, United States
  • Speaker Flex Media’s Kathie Zipp and Bill Baraona
  • Cost Free for members. $10 food contribution suggested for guests. Light refreshments will be served

You’ve made a video, now what? Learn what platform is right for your audience, how to find solid video topics, how to read video analytics and so much more. Take a deep dive into the world of sharing videos on social media with Flex Media’s Bill Baraona and Kathie Zipp as they share tips to help you increase your engagement, grow your following, and start using your videos more effectively.
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Overview of Video and Social Media
Who is Flex Media?
Why video is important?
Why video and social media work hand in hand.
How to choose a video topic and why that is important
Researching your topic
Free resources available
Paid resources available
Why is research important and when do you start?
Audience considerations when making your video
You have the video finished, Now what?
Video Title
Video Thumbnail
Tagging your video
Vide Descriptions
Sharing the video
Which platform should you use and why?
What are the fundamental differences between each platform?
What audiences are on each platform?
Additional considerations
Video analytics
The details are in the analytics
Retention is key
A/B Testing
Tracking your progress
Wrap up
Overall Summary
Additional resources

Bill Baraona is owner/videographer of Flex Media LLC. He has been working in the video production industry for eight years. Bill attended Cuyahoga Valley Career Center (CVCC) while in high school and was enrolled in the Media Technology Program. He is certified in Media Technology through CVCC and holds an OCTCA Certification in Graphic Design, Digital Media Design, Audio/Video, Interactive Media Production, Technical writing, and IM Business Concepts. Bill also holds an Associates Degree of Applied Sciences from Cuyahoga Community College.

Kathie Zipp is a writer and producer for Flex Media. Her background is in trade publishing, which she pursued after obtaining a BS in magazine journalism from Kent State University. Kathie loves helping companies with their marketing to allow them to grow. In her free time, she enjoys being outside in nature, cooking and traveling

Spike Radway

About Spike Radway

Spike Radway is a CDPUG founder from when the organization was conceived back in 1987. His current and long-standing position is the Director of Programming. Spike is the owner of Team Spike Consulting, LLC, a Macintosh Consulting and Support business founded in 1991.