How one-person companies can out-think their competition.
Large multinational companies and one-person shops have one thing in common: They both need a strong brand identity. Corporations recognize the importance of a brand that can help them differentiate their product or service, and they spend millions to accomplish it. But most one-person enterprises, lacking the resources, don't even try.
But they should. Winning With One, a new approach developed by Christine Howey, focuses on the specific marketing communication needs of one-person companies. By applying proven marketing techniques and positioning strategies, Ms. Howey works with one-person companies to help them develop a unique stance within their marketplace, at a small fraction of what it would normally cost.
Then, she shows proprietors how to communicate their new brand identity without having to invest in traditional and costly media. The goal is to help one-person companies secure new work by getting on the "short list" of vendors being considered by prospective clients, and to reinforce the wise decision made by existing clients.
Ms. Howey is a marketing communications consultant and has been the creative director of four advertising agencies. She has developed brand messaging for companies and organizations such as McDonald's, The Cleveland Foundation, MetroHealth, AT&T, The Plain Dealer, Honeywell, and many more. She specializes in developing strategic marketing communications plans that help a company speak differently and arrestingly about itself and its capabilities.
Ms. Howey also has an extensive background in theater, having been an actor and director, and is currently an award-winning theater critic for Scene Magazine and her blog, Rave and Pan (raveandpan.blogspot.com). She uses her theater knowledge to help company representatives present their brand, in person, in effective and memorable ways.
You will leave this meeting with a clear and understandable map for making the brand identity journey, so that your one-person company can become a distinct and identifiable entity in your particular field.
PARTICIPANT COMMENTS ABOUT CHRISTINE HOWEY SEMINARS:
"Wonderful, engaging, passionate. Very insightful and motivational."
"A wonderful presentation with lots of creative and refreshing ideas. Fantastic presenter, the humor and high energy were great! It has brought a boost of inspiration and energy."
"I'm excited about the opportunity to present myself in a new and refreshing way, thanks to this seminar."
Technical Writer and Training Developer
"Thoughtful, intelligent, witty and very well done. The ideas are fresh and focused, and they were cemented with presentation skills I haven't seen in a long time. I came away thinking, ‘Wow!'"