Assistant Director of Web + Digital Marketing

Lorelei Greifenstein   July 7, 2019   Comments Off on Assistant Director of Web + Digital Marketing
Assistant Director of Web + Digital Marketing
Digital Marketing and Web Designer
Full Time
Cleveland East Side
Listing Dates: 07/07/2019 to 09/07/2019
Contact Information
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Assistant Director of Web + Digital Marketing

Cleveland Institute of Art is one of the nation’s leading independent colleges of art and design.

We are seeking an Assistant Director of Web + Digital Marketing. This position is responsible for ensuring the performance of the website, maximizing the user experience, maintaining the CIA brand, and developing /implementing content. The position is also responsible for maintaining, optimizing, and reporting on CIA’s social media platforms; digital marketing initiatives, internal/external email communications and web accessibility standards 2.0.

Primary responsibilities include updating and maintaining CIA’s website and mobile site; executing web projects from inception through testing and long term maintenance; driving strategic email marketing efforts; working with the IT Dept. to perform regular accessibility audits of institutional websites and applications; ensuring seamless operation between the college’s website, third party data bases, and ERP system; measuring and reporting performance of CIA website using Google Analytics; managing site architecture; updating and maintaining CIA’s social media presence; planning, developing, and executing digital marketing initiatives; and evaluating emerging technologies, providing thought leadership.

The successful candidate will possess 3-5 years of experience with content management systems; social media, and email marketing systems; knowledge of web accessibility standards, including WCAG 2.0 and ADA Sec. 508; experience with Java, JQuery, Jscript, .NET, Perl; HTML and Ajax. Strong knowledge of web and social media analytics; and experience with search engine optimization marketing, and ranking strategies is also required.

A Bachelor’s Degree in Computer Science, Web Design or a related field, and three-five years of experience is required.

Please send resume with cover letter including salary requirements to:

Human Resources
Cleveland Institute of Art
11610 Euclid Ave
Job Code: ADWeb
Cleveland, Ohio 44106
Fax: 216.754.4096

No phone calls please

Lorelei Greifenstein

About Lorelei Greifenstein

Graphic Designer with over 20 years in advertising and design for the Cleveland Market, specializing in print. Clients range international brands to local small businesses.