Communications & Events Manager

Lorelei Greifenstein   March 13, 2019   Comments Off on Communications & Events Manager
Communications & Events Manager
Designer, Marketing, and Project Coordinator
Full Time
Cleveland East Side
Listing Dates: 03/13/2019 to 05/12/2019
Contact Information
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Communication and Events Manager – Student Success

Job description

Job Title: Communication and Events Manager Student Success
Location: Case Main Campus
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 7449
Job Description

POSITION OBJECTIVE

The Communications and Events Manager is responsible for coordinating all print and online marketing and the planning, implementation and follow-up for all events, workshops, and educational programs for the Student Success. Build content and marketing efforts with identified internal and external targeted audiences, including current students, employers, alumni, and prospective students and families. This individual will manage, develop, and execute all strategies in marketing communication, social media, promotion, public relations/media relations, and marketing research. Complementary responsibility for coordinating and supporting all aspects of Student Success events including, but not limited to, career fairs, employer information sessions, panel discussions, networking receptions, pitch competitions, and special events. Coordinate and oversee logistics for events, place orders with vendors, and facilitate processing of all event contracts.

ESSENTIAL FUNCTIONS

    Manage, execute, and act as primary contact for all events including logistics requiring coordination with internal and external partners. Events include career fairs, information sessions, pitch competitions, and events in other cities (e.g., CICs). (25%) Create, execute, and manage a cohesive, intentional, and engaging communications strategy for target audiences through established digital identities and investigation of additional, relevant media. Implement intentional day-to-day decision making that supports Student Success’s strategic plan. (15%)Lead the management of the web site design, look, and content. Work collaboratively with Student Success staff and University Marketing and Communications. (HTML required, CSS, preferred). (20%)Manage the social media presence and engagement via Facebook, Twitter, LinkedIn, and any Student Success blogs. Plan content updates, story idea generation, and writing and editing in order to engage with students, parents and employers effectively. (15%)Create a process for event planning and maintain both the Org Sync calendar of events and the on-line calendar option (e.g., Handshake). (10%)Implement a marketing presence which includes multimedia (video, e-mail templates, animated graphics, photography, and other relevant forms of multimedia) to be used on web site, interactive PowerPoint presentations or Prezi’s. (5%)Ensure that all marketing materials meet the highest possible standards for editorial quality and accuracy (following the university’s identity guidelines); advise the Student Success staff on editorial standards and marketing guidelines in order to maintain and convey a consistently strong brand message. (5%)

NONESSENTIAL FUNCTIONS

    Lead the development and execution of major event/program planning; support event/ program details, including venue selection, logistical planning and promotion. (4%)Manage a data-driven marketing presence by benchmarking, evaluating, and reporting on marketing effectiveness, research new technological developments and trends. (4%)Manage the communications budget to ensure all projects are appropriately funded. (4%)Participate in the university marketing and communications and Utech committee meetings, and other department meetings/ committees, as needed, including University Events. (2%)Perform other duties as assigned. (1%)

CONTACTS

Department: Daily contact with the Student Success staff centralized marketing coordinator, and regular contact with UTech staff to develop marketing strategy and collateral, design/edit website, and adhere to brand rules.

University: Occasional contact with Printing Services, Admissions, Undergraduate Studies, Graduate Studies, faculty, ESS, University Events, orientation, The Observer and the daily staff, and school-based marketing coordinators to provide information, receive updates, co-create marketing pieces.

External: Occasional contact with employers, vendors, alumni, prospective students/families to provide information, customize marketing pieces.

Students: Occasional contact with career peers, student leaders, and The Observer editor-in-chief to provide information, supervise career peers on a project basis, place ads and write articles.

SUPERVISORY RESPONSIBILITY

Supervision of graphic design intern.

QUALIFICATIONS

Experience: 3 years of experience in a related field.

Education: Bachelor’s degree in related field is required (e.g. English, journalism, communications, marketing, advertising, public relations, graphic design, etc.)

REQUIRED SKILLS

    Demonstrated success leading team projects and managing workload successfully to meet high demand for deliverables.Excellent project management skills. Highly organized with demonstrated ability to set priorities and manage multiple projects with multiple teams. Self-motivated and ability to work independently. Ability to solve problems and make appropriate decisions; work with little direct supervision. Research and analytical skills; ability to research, collect, organize, evaluate, report, and maintain accurate data/records. Experience in Google Analytics. Demonstrated ability to connect day-to-day details to big-picture vision and strategic planning. Strong ability to demonstrate oral and written skills by clearly communicating facts, ideas, and abstract concepts to people who represent all constituencies of the university.Strong relationship building skills, able to interface with internal and external clients at all levels. Knowledge within design and typography and process of creating publications through all phases from conception to print and preflight/packaging for production. Aptitude in a variety of software programming, including; Microsoft Office, Adobe Creative Suite (InDesign, Illustrator, Dreamweaver, and Photoshop), iMovie, Adobe Acrobat 8. Ability to train non-technical users. Web content and creation software (HTML, CSS, and XML).Solid understanding of social media channels and tools (Hootsuite and Google Analytics). Familiar with the fundamentals of digital video (capture, edit, encode) and digital audio (record and edit). Experience with design and typography to provide graphic design work for digital and print use. Ability to meet consistent attendance.Ability to interact with colleagues, supervisors, and customers face to face.

WORKING CONDITIONS

Typical office environment. The employee will perform repetitive motion using computer mouse and keyboard to type. The employee may be required to work some evening and weekend events when attendance is required.

Lorelei Greifenstein

About Lorelei Greifenstein

Graphic Designer with over 20 years in advertising and design for the Cleveland Market, specializing in print. Clients range international brands to local small businesses.