Director – Digital Market & Analytics

Lorelei Greifenstein   April 12, 2020   Comments Off on Director – Digital Market & Analytics
Director – Digital Market & Analytics
Marketing and Project Coordinator
Full Time
Listing Dates: 04/12/2020 to 06/14/2020
Contact Information
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Dir-Digital Market & Analytics (Job Opening 457317) –

Scope of Position: The Ohio State University Wexner Medical Center’s Digital Strategy team, a collaboration between the Communications & Marketing and Information Technology departments, is responsible for the Medical Center’s web/mobile properties, which include the main Medical Center’s consumer-facing site, the College of Medicine’s site, cross-platform native mobile apps and several other web, mobile, email and social presences.   This position is responsible for supervising the team responsible for developing and implementing a robust digital marketing and analytics program for all of OSU Wexner Medical Center?s digital properties.

Position Summary: The Director, Digital Marketing and Analytics will be responsible for all aspects of the organization’s multi-channel digital marketing – including but not limited to display, social and search advertising, SEO, retargeting, email, testing, audience insights and analytics for key digital audiences (patients, referring physicians).  This position ensures that the marketing department makes smart decisions based on data, not assumptions, and that our assumptions are properly tested. He/she manages the work of analysts and digital marketing staff, as well as external vendors, partnering with the Digital User Experience team to produce effective digital marketing tactics (e.g. web conversion pages, emails, display ads) and is supervised by the Senior Director, Digital Strategy. They are responsible for the advancement of the CRM platform and strategy to better target and understand all touchpoints with our constituents.  They will work with Corporate/Public Relations, Creative Services and Healthcare Service Marketing teams, as well as other members of the multi-disciplinary Digital Strategy team to advance and measure awareness and engagement with all OSU Wexner Medical Center web/mobile properties in support of the organizational goals to improve national reputation, increase patient volumes and optimize financial performance and efficiencies. He/she will have a leadership role in the evolution of a data-driven, digital-first Marketing & Strategic Communications department.  This position stays abreast of advances in digital marketing and analytics industry-wide.

Education and experience

Bachelor’s degree and 7 plus years of experience in digital marketing and analytics. Preferred experience working on complex, large-scale digital properties. Required experience with enterprise Content Management Systems, preferred experience with Sitecore. Required experience with CRM platforms, preferred experience with eVariant or Salesforce. Three plus years experience managing a team (direct supervision). Experience with A/B and multivariate testing. Proficiency of website analytics tools (e.g., Google Analytics, Site Catalyst). Proficiency of ad serving tools. Familiar with principles for managing Google Adwords campaigns. Working knowledge of HTML, CSS, and JavaScript development and constraints. Proficiency in MS Office.

Lorelei Greifenstein

About Lorelei Greifenstein

Graphic Designer with over 20 years in advertising and design for the Cleveland Market, specializing in print. Clients range international brands to local small businesses.