Marketing Associate

Lorelei Greifenstein   January 27, 2020   Comments Off on Marketing Associate
Marketing Associate
Marketing
Full Time
Ravenna
Listing Dates: 01/27/2020 to 03/23/2020
Contact Information
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Our new marketing associate will collaborate with our small internal team in the creation, execution, and monitoring of marketing campaigns. We are a small B2B industrial company, that operates as an all-hands-on-deck team. We each wear a few different hats and collaborate as needed for best results. If you are type of person that wants to embrace being involved in all areas of marketing; from administration to hands-on creation, you’ll certainly get that with Vogelsang. We expect to train this new associate on numerous tasks and platforms we use but having a foundation in communications and a general understanding of modern marketing tools is key.

Duties Include:

  • Help plan, write, and execute the monthly content calendar; including assisting with trade show activity and webinars. Writing/editing skills valued
  • Assist in managing our contact database and marketing projects across our ERP and CRM platforms — Salesforce/Pardot
  • Assist in creating and publishing content, email marketing campaigns, while using various marketing platforms and tools – Salesforce/Pardot, website CRM, Eventbrite, Social Media, etc.
    • Includes handling various administrative duties within our website’s CMS
    • Working on email campaigns and scheduling Webinars
    • Managing dynamic marketing lists and basic department reporting
  • Work with distribution partners to supply marketing support and generate content (case studies, advertising, and press release)
  • Learn about and research a variety of industrial markets – from wastewater to wine production

 

Candidate Qualifications

Our ideal candidate is organized, a proficient writer/editor, and has an aptitude for using digital tools or platforms. You’re sharp, creative, disciplined, and dependable, with the following attributes and experience:

  • 1-4 years’ experience at a marketing/PR/communications agency, or internal marketing department, with exposure to strategic content marketing and using various marketing related platforms
  • College: BA degree or equivalent experience in communications, marketing, PR, or similar multidiscipline background
  • Copywriting ability: This is important as you’ll be writing/editing articles, landing page copy, and marketing emails. Solid grammar, tone, and communication is key
  • Web savvy with an aptitude for marketing platforms, email marketing, webinar management, and similar tools. Pardot/Salesforce or other CRM experience is a plus, along with email marketing platform experience
  • PC/Microsoft platform proficiency. Ability to work with Excel and execute basic data manipulations and/or reports
  • Familiar with print and digital production work. Knowledge of Adobe Creative Suite or basic html web/email coding is a plus
  • Ability to work in a team and independently with a good sense of humor and bright personality
  • Comfortable in a flexible, fast-paced environment with the potential to travel for trade shows or conferences on occasion. Work out of Ravenna, Ohio Office

 

Lorelei Greifenstein

About Lorelei Greifenstein

Graphic Designer with over 20 years in advertising and design for the Cleveland Market, specializing in print. Clients range international brands to local small businesses.