Learn strategic selling skills such as how to hone individual sales pitches, how to understand buyer types and how they translate into sales, and how to assess the value of different customer types for effective selling.
Also, acquire marketing skills that will help you to: define a set of customers within a growth segment; appoint teams to interview customers; develop a structured list of open-ended questions; debrief, analyze, and capture responses; identify patterns and common themes, and instructive contrasts within and across segments; and how to brainstorm to discover value that competitors cannot uncover.
CDPUG program director, Spike Radway, is a graduate of this program and recommends it highly.
The clinic will be led by Richard J. Seif, a retired senior vice president of global marketing for The Lincoln Electric Company who now runs his own consulting business, Seif Solutions, Inc. He is also a mentor for the Cleveland State University Global Target Program and is an adjunct professor (and member) of the Marketing Executive Advisory Board for the College of Business Administration at the University of Akron. Mr. Seif has been an instructor for Goldman Sachs 10,000 Small Businesses since its inception.
The clinic will be held at the Tri-C East Campus Corporate College at The Mandel Center, 4250 Richmond Road, Room 245, Highland Hills. For more information, contact Mark Pinto at 440-897-7023 or firstname.lastname@example.org