Reth!nking Podcasting

Posted by eZine Staff Reporters at 7/3/2007 5:41 PM
  (eZine staff)

Miss the meeting? Didn’t receive your eZine? You can catch our monthly meeting follow-ups here on CDPUG’s blog!

This past month’s meeting brought back a familiar face: Spike Radway of Teamspike, and a new one: Christine Lobas of design firm Studioth!nk. Playing to a packed house, Spike gave our audience a very “Pod”uctive evening on the power of podcasts and the impact it had on both the technical and creative aspects of designers’ careers. Christine offered a very tantalizing look into the utilization of podcasting as a vehicle for marketing and message distribution. Her messaging approach to podcasting gave many marketing minded folks a way to “reth!nk” how they implement this new medium.

What is a podcast? In short, it is online audio/video content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it. A more comprehensive definition can be found at

Why podcasts? They’re a great way to learn a new subject, catch up on news, sports or a popular television show, get more information on a product, learn how to complete a home improvement project or even listen to 2 guys rant on the current hot button topic of the day out of their garage (Rushes in training). Many of your major media outlets produce and distribute podcasts: NPR, MSNBC, ABC News, Discovery Channel and National Geographic. There are also many independent producers: TWIT (This Week in Tech), The Mac Observer’s Mac Geek Gab,, and Tiki Bar TV. The variety is absolutely staggering.

Contrary to a common perception; you don’t need an iPod or any Apple product, for that matter, to be able to listen to audio podcasts. Video podcasts, on the other hand, pose more of a challenge. This writer regularly listens to podcasts on a Dell Axim PDA running Windows Mobile 5. Apple’s iTunes software offers a simple and comprehensive solution for listening, viewing and subscribing to podcasts. For you Applephobes, there is, a terrific independent aggregate for podcasts on the internet.

Due to the time time constraints and the scope of the subject, Spike was not able to get into the details of how to produce you own podcast (s). Wait! There’s a podcast for that! For the rest of us, we’ll look forward to a future meeting with Spike on that subject.

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