Using Word Cloud Graphics for Branding

A Word Cloud is a visual representation of some text as a bunch of words based on a weight associated to each word.

Typically, the frequency (keyword density) of the words in the page is used as the weight even though some other metric might be used.

There are a number of online free word cloud generators that uses word frequency as the weight. Hence, the generated word cloud of a page gives a quick understanding of how the page is optimized for certain words.

These applications are also smart enough to extract phrases and works much better than most other word cloud generators on the web. The word cloud of a blog, news page, feed will give a quick idea about what topics are being discussed.

Tag clouds are popular in the web 2.0 world. If you have a blog or an account with social networking websites, you can use these applicatoins to display a word cloud of your pages and impress your friends and visitors. If you are a SEO specialist, you can use this tool to get better insight into your customers’ web pages.

Tag  Clouds are a great way to graphically promote branding for your clients.

Want to try it yourself?

Use this Google search string to see a bunch of word cloud applications.  Below is a rich example of how they work from one of these sites.

What is Tag Crowd?

TagCrowd is a web application for visualizing word frequencies in any text by creating what is popularly known as a word cloud, text cloud or tag cloud.

It was created by Daniel Steinbock, a doctoral student in Design and Education at Stanford University.

A word cloud is a beautiful, informative image that communicates much in a single glance. TagCrowd specializes in making your word clouds easy to read, analyze and compare, for a variety of useful purposes:

The list goes on and continues to grow.   Plug in any web site or blog to get a cloud tag.

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